campaigns

Branding, PPC & Mobile: Building Smarter Digital Campaigns

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Branding, PPC & Mobile: Building Smarter Digital Campaigns Digital campaigns fail for an interesting reason: most of them are built in pieces. One team works on brand identity, another runs paid search, someone else handles mobile performance, and each group optimizes for its own metric. The result can look efficient on paper while feeling disconnected … Read more

Digital Campaigns & ContentMarketing: Strategies That Actually Engage

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Digital Campaigns & ContentMarketing: Strategies That Actually Engage There is no shortage of digital marketing advice. Post consistently. Know your audience. Tell better stories. Optimize for every platform. Use video. Build a funnel. Repurpose your content. Track engagement. Most of it is technically true. Much of it is also too broad to be useful when … Read more